Guiding Seniors Home to Independent, Assisted, Memory, Nursing, or Continuing Care Communities-Compassionately. Completely and Confidently!
Discover Senior Living provides options for long-term senior living along the I-95 corridor in Virginia. Virginia alone presents over a thousand communities. Finding the right one for your aging parent or loved one can be overwhelming. However, navigating these complexities can be less stressful with our help — let us serve your family.
At Discover Senior Living, we bring over 25 years of experience serving older adults and their families with compassion, integrity, and expertise. Founder Michelle Nicely leads with both professional excellence and personal passion as a Real Estate Agent, Seniors Real Estate Specialist®, Certified Probate Specialist, Military Relocation Professional, and Pricing Strategy Advisor. As Chair of the Fredericksburg Regional Chapter of the National Aging in Place Council and The Senior Home Coach™ of Virginia, Michelle unites trusted professionals to help seniors plan confidently, live independently, and thrive. For us, this work isn’t just a career—it’s a calling. Rooted in service and guided by heart, we bring experience, advocacy, and genuine care to every family we serve across Central Virginia.
We take a forward-thinking approach, inspiring senior service providers to elevate their standards of care, connection, and communication. Our voice is trusted, our leadership respected, and our mission clear—to guide seniors and their families toward choices that bring dignity, confidence, and empowerment in every season of life.
God, Family, and Freedom — Quality in every aspect, leadership with understanding and passion, trust as our reward, and honor always.
For more than two decades, we have stood as advocates for families navigating life’s transitions. From supporting adult children caring for aging parents to guiding seniors through their next chapter, our work has always been centered on education, empathy, and empowerment.
Founder Michelle Nicely has shared her expertise through speaking engagements, workshops, and community programs—most recently through her leadership with the Fredericksburg Regional Chapter of the National Aging in Place Council and as The Senior Home Coach™ of Virginia. She has been a featured guest and collaborator in senior living discussions, helping families understand the resources, housing options, and financial tools available to make confident, informed decisions. At Discover Senior Living, we believe strong families create strong communities—and we’re proud to be a trusted voice, advocate, and guide for both.
We are the prototypical adult children of the sandwich generation, balancing the demands of raising and preparing to launch our children as a multigenerational home, cherishing family time, and supporting our parents as they navigate the complexities of aging. It can be exhausting and overwhelming—we understand this personally. We are here for you. We get it.
At Discover Senior Living, our promise is simple: to treat every senior and every family like our own. We listen with care, advocate with purpose, and lead with integrity. Whether you’re planning ahead, downsizing, or navigating life’s unexpected transitions, we’re here to guide you—patiently, personally, and professionally. Together, we’ll help you discover a future that feels secure, supported, and full of possibility.
Discover Senior Living was established by Michelle Nicely, who serves as our Founder, CEO, and all-around mentor. We are a family-owned business founded on the principle of serving people and helping families who are at a critical time in their lives and need assistance navigating Virginia Continuing Care Retirement Communities, Assisted Living, Independent Living, Nursing Home, and Memory Care Communities.
The senior living placement industry plays a vital role in helping families make life-changing decisions — yet it remains largely unregulated. With no formal licensing or oversight, many referral agents enter the field with little or no training or understanding of the complexities of senior care. Because the barrier to entry is low and profit potential can be high, a wave of quick-start agencies has emerged in recent years. Unfortunately, this has led to heartbreaking situations where older adults and their families are misinformed or directed to communities that are not equipped to meet their needs — sometimes resulting in emotional, financial, or even physical harm. At Discover Senior Living, we believe seniors deserve better. Our approach is grounded in education, ethics, and empathy — providing families with trusted guidance, vetted community options, and a transparent process every step of the way.
At Discover Senior Living, we take a personal, purpose-driven approach to senior placement and guidance. As certified professionals with deep local knowledge, we don’t just hand families a list of communities — we walk alongside them through one of life’s most emotional and important transitions. Every recommendation is rooted in firsthand research, transparent communication, and genuine care for each senior’s safety, preferences, and well-being.
We partner exclusively with reputable Continuing Care Retirement Communities (CCRCs), Assisted Living, Independent Living, Nursing, and Memory Care providers who meet high standards of quality and compassion. And because our services are provided at no cost to families, our only priority is doing what’s right for them — not what’s most profitable for us.
With Discover Senior Living, you can trust that every conversation is confidential, every placement is personal, and every senior is treated like family.
With care and expertise, every transaction is guided by precision, empathy, and a genuine drive for lasting success.